Recycling in an International Market
Number of pages:
5
ABSTRACT:
A 5 page paper discussing business-to-business marketing concepts as they apply to international recycling. Establishing and maintaining international recycling markets involves the same attention to marketing principles as does selling any other product or providing any other service on an international scale. Raw materials are required for any production process; the greatest difference in recycling is that those raw materials have existed in another form prior to being demoted from "product" to "raw material." The paper uses California-based Ralison International as example. Ralison supplies material for recycling to three Chinese facilities. Bibliography lists 5 sources.
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File: CC6_KSmktgB2Brecyc.rtf
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